Bhubaneswar: The MSME-DFO, Kataka under Ministry of MSME in association with the Utkal Chamber of Commerce & Industry Ltd. (UCCIL) organised ‘Udyami Shakti’, a national seminar on ‘Marketing, E-Commerce & Scheme Support for Women Entrepreneurs’ on UCCIL premises here recently.
The one-day seminar brought together 110 women entrepreneurs and stakeholders, providing them with practical insights into digital marketing, e-commerce platforms, government schemes, financing opportunities and avenues for expanding their businesses.
The inaugural session was graced by Commissioner-cum-Secretary, MSME Department, Government of Odisha Rashmita Panda as the Chief Guest. The session also included an objective and brief of the programme by P. K. Gupta, IEDS, Director, MSME-DFO, Kataka, and a welcome address by Dr. Prabodh Mohanty, President and Dr. Sanjeev Mahapatra, Honorary Secretary of UCCIL.
Gupta said, “Women entrepreneurs are an important pillar of India’s MSME ecosystem. Through Udyami Shakti, our aim is to strengthen their awareness of government schemes, digital platforms, market opportunities and institutional support. The programme focused on helping women entrepreneurs move beyond establishing enterprises towards sustainable growth, wider market access and greater competitiveness through technical sessions, expert interactions and success stories.”
Mahapatra said, “UCCIL, in association with MSME-DFO, initiated Udyami Shakti to connect women entrepreneurs with knowledge, networks and opportunities to grow their businesses. While many women entrepreneurs are successfully building and expanding their enterprises, there is often limited awareness about government schemes, digital platforms and available market linkages. The programme therefore focused on strengthening awareness around branding, marketing, digital adoption and market access, while connecting entrepreneurs with relevant institutional support. The one-day seminar brought together around 110 women entrepreneurs, offering a valuable platform to learn, interact, share experiences and build meaningful business networks. Going forward, UCCIL will undertake outreach programmes and expand the initiative to industrial districts such as Jharsuguda, Jajpur and Sundaragada.”
The seminar featured two technical sessions focusing on digital marketing, market access, government schemes and institutional support. Discussions covered key platforms and initiatives, including Meesho, GeM, ORMAS, MSME schemes, SIDBI, PMEGP, National SC-ST Hub and ONDC. The seminar also featured success story presentations by women entrepreneurs and an interactive Q&A session offered participants practical insights and actionable guidance. The seminar concluded with a vote of thanks delivered by Shri Diwakar, Assistant Director, MSME-DFO.
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