New Delhi: The Indian Farmers Fertiliser Cooperative Limited (IFFCO) on Friday launched the ‘Nano Fertilizer Awareness Campaign’, a comprehensive, integrated, nationwide awareness drive aimed at encouraging the adoption of Nano fertilizers among Indian farmers.
The launch ceremony was held at IFFCO Sadan here and was inaugurated by Chairman of IFFCO Dilip Sanghani. IFFCO’s Managing Director K J Patel also graced the occasion.
The campaign initiated under the inspiration of Prime Minister Narendra Modi, and Union Minister of Home Affairs and Cooperation Amit Shah, aligns seamlessly with the national missions of ‘Atmanirbhar Bharat’ (Self-reliant India) and ‘Sahakar Se Samriddhi’ (Prosperity through Cooperation). This initiative also enjoys the distinguished support of Union Minister of Agriculture and Farmers Welfare Shivraj Singh Chouhan and Union Minister of Health & Family Welfare and Chemicals & Fertilizers J. P. Nadda.
The historic notification regarding Nano NPK Liquid (8-8-10) and Nano NPK Granular (20-10-10) within the Fertilizer Control Order (FCO) of the Gazette of India was hailed as a significant milestone in India’s journey of agricultural innovation. He further stated that IFFCO’s innovation hub—IFFCO-Nanoventures, located in Coimbatore—and the upcoming nano-fertilizer manufacturing plant in Brazil (poised to become operational by June 2026) stand as a testament to India’s growing global prowess in applying nanotechnology to agriculture.
Speaking on the occasion, Sanghani remarked that India today stands at a historic confluence where tradition and technology converge—a convergence that is steering Indian agriculture in a new direction. Invoking the vision of the Prime Minister, he asserted that India’s prosperity must emanate from its villages and farmers, and that an ‘Atmanirbhar Bharat’ (Self-reliant India) can only be realized when its farmers are empowered and prosperous. Sanghani described the nano-fertilizer revolution as a transformative moment for Indian agriculture.
The Chairman underscored that the ‘Nano Maha Abhiyan’ (Nano Mega Campaign) has been designed as a nationwide awareness and behavioral-change drive with four distinct objectives: the large-scale promotion of Nano Urea Plus, Nano DAP, Nano NPK, Nano Zinc, and Nano Copper; training farmers on their correct application—primarily through foliar spraying; reducing dependence on traditional fertilizers; and ensuring last-mile connectivity through the cooperative network. He acknowledged that many farmers remain unaware of the proper usage of nano-fertilizers, and that a degree of confusion and hesitation still persists. He stated, “We must overcome this through village-level awareness campaigns, by strengthening every PACS, and through field demonstrations. Once a farmer witnesses the results with their own eyes, trust will naturally follow.”
IFFCO has achieved sales exceeding 21.8 million bottles of Nano Urea Plus liquid and over 6.426 million bottles of Nano DAP liquid.