All channels free to telecast Rath Yatra live: SJTA
Puri: The Shri Jagannath Temple Administration (SJTA) has decided to drop the Rath Yatra telecast bidding plan and has allowed all the television channels to broadcast live the annual car festival beginning July 4 this year.
This was stated by SJTA chief Pradipta Mohapatra on Tuesday.
The decision comes a day after a public interest litigation (PIL) was filed in the Orissa High Court.
Addressing the media after a meeting, Mohapatra said all channels are free to telecast the festival live as usual.
The bidding process was to be launched to raise funds for the temple. The temple management on Tuesday decided to grant telecast rights to all channels, but with some conditions, the SJTA chief added.
The television channels earn a significant amount as revenue from advertisers during the month-long festival. But, the temple does not earn anything from it, temple sources said.
Therefore, the administration has decided to levy a fee from the broadcasters if they telecast the Rath Yatra with commercial advertisements in between the programme. However, there would be no fee for those who telecast it without any advertisements, temple sources added.